The Master Painters Institute gathers into one audience the complete buying chain for commercial / architectural coatings for buildings and the built environment: the specifier, contractor, and facility owner, along with retailers and resellers. We offer our Listing Manufacturers the opportunity to advertise with us on-line or in our e-newsletters, enabling them to "tell their story" to an exceedingly powerful audience of buyers and specifiers.

THE AUDIENCE: Pure Paint Purchasing Power

MPI's Approved Products websites were built to provide a vital reference for the thousands of buyers and specifiers who need MPI approved paints — so the vast majority of MPI's site visitors have 100% paint procurement in mind and are in search of MPI-approved products.

It's arguably the purest paint-purchase-power audience you'll ever find, and includes:

• Paint buyers from the fed government and Military who are mandated to procure MPI-approved products
• The 60,000 architects who use MasterSpec as well as users of SpecLink and Spex.ca:
     Since 2003 these tools use the MPI Approved Products/systems as their Paint section
• Non-government facility managers who require MPI-approved coatings
• Contractors who bid painting projects for all these buyers and specifiers

METRICS: Visitors/pages viewed

• Unique visitors: MPI's ad-carrying pages are viewed by 9000 - 11,500 different visitors per month
• Ad views: ads receive an average of 70,000 views per month with maximum five advertisers in rotation

Advertisers receive monthly reports detailing views, clickthrus and clickthru rate on their ads.

THE MPI ON-LINE AD PACKAGE: Ads Throughout Both Sites

Advertisers' ads appear on virtually every page of MPI's Approved Products Lists websites www.paintinfo.com and www.specifygreen.com, a total of over 350 pages. Advertisers receive both a banner and a tower ad to accommodate different page layouts.

Example Pages

BANNER: » Paintinfo.com » Specifygreen.com

TOWER:  » Paintinfo.com » Specifygreen.com

2012 RATES

Rates are calculated based on total frequency within a calendar year.

Optional Add-Ons:

Geo-targeting artwork: Advertisers who have different messaging for different states or metro areas may submit different artwork per target area. Set-up fee is $150 per additional ad file.

Specifications:

» Click here to see ad sizes, preferred formats, etc

THE AUDIENCE: The Most Powerful Purchase Influences

MPI eblasts bi-monthly news to our community of architect/specifiers, contractors, and facility managers who are most interested in using MPI approved products, along with the paint manufacturers and retailers who serve them.

Newsletter distribution: 5800+

• 24% architects, specifiers, designers
• 31% contractors
• 10% facility owners, managers, property managers (government AND private)
• 23% paint suppliers and retailers
• 12% other/unknown

Your options:

• What's New at MPI: sent mid-monthly » Click here to see a sample
• New Approved Products: sent the first week of the month » Click here to see a sample

RATES: $1000 per news eblast

Specifications:

» Click here to see ad sizes, preferred formats, etc

MPI's web site sets aside one section where paint formulators can readily find MPI approved guide formulas to help them formulate new products that meet MPI standards. Coating raw material suppliers with approved formulas are invited to advertise on these pages, with two advertisers appearing in rotation per month.

RATES

• 1x: $400/month
• 6x: $350/month

Specifications:

» Click here to see ad sizes, preferred formats, etc